This Sweet Frog rebrand includes a new logo, print and web ads, ice cream pint packaging, and a retail takeaway item. The original branding felt outdated and overly child-focused, so I reimagined it to appeal to a broader, more mature audience.
The updated design emphasizes Sweet Frog’s strengths—low-calorie recipes, probiotics, and gut-friendly ingredients—while presenting them through a clean, minimalist aesthetic. The visual identity blends playful pink tones from the original brand with rich browns to evoke both fun and indulgence. The goal was to elevate Sweet Frog into the premium dessert space, offering a treat that feels luxurious without compromising on health benefits.
Gift Card
Print Ad Mockup
Web Ad Mockup