The Pawsitive Pittie Project aims to challenge harmful stereotypes and promote empathy for pit bulls by showcasing their unique personalities, resilience, and potential as loving companions.
The first design product includes three digital advertisements displayed in public transit areas like bus stations and subways. Featuring original photography and animated, LED-inspired graphics, these ads capture attention and reflect the playful, affectionate nature of pit bulls.
The second product is a series of six stickers, each featuring a different pit bull with a statement that challenges common misconceptions. Designed for everyday items like water bottles and laptops, these stickers help spread awareness through casual visibility.
The third product is an Instagram account that presents factual information, personal stories, and visuals to educate and emotionally engage viewers—helping them see pit bulls as individuals, not stereotypes.
