In collaboration with a team of designers, I helped create a catalog that offers a candid, unfiltered look at our graphic design program for prospective first-year and transfer students. The goal was to provide an honest glimpse into the day-to-day experiences of students, faculty, and staff—highlighting studio electives, on- and off-campus opportunities, and the benefits of a 16:1 student-to-faculty ratio.
We featured firsthand student accounts paired with photographs to create a personal, editorial feel. To reinforce the catalog’s authenticity, we incorporated hand-drawn elements meant to look like student sketches, as well as design cues from Adobe Suite—such as the pen tool and selection boxes—to guide readers and connect with aspiring designers. The result is a visually engaging piece that reflects both the creative energy and commitment required in the program.
