In this collaborative project, our goal was to expand Velveeta’s bold brand identity by embracing the idea of obsession as a form of self-expression. Building on their existing “liquid gold” aesthetic, we created a print and web ad campaign that positioned Velveeta as a fun, unapologetic indulgence.
Each ad targeted a different niche audience—sports enthusiasts and cat lovers—using humor and exaggerated visuals to align personal obsessions with Velveeta’s crave-worthy appeal. The result was a playful, cohesive campaign that reinforced the brand’s strategy of celebrating over-the-top enjoyment without guilt.
Digital Instagram Ad
Digital Instagram Ad Mockup
Print Billboard Ad Mockup
Print Billboard Ad