Wild Brew is a purpose-driven brand offering instant boba tea kits in four flavors: Classic, Strawberry, Taro, and Green Tea. Each flavor features a unique color and hand-illustrated animal representing a wildlife conservation partner, with a portion of every sale donated to support their efforts. The project includes a point-of-purchase (POP) display designed for retail checkout areas, allowing easy visibility and access to each flavor. The display highlights the animal-flavor pairings over playful, graphic boba pearls, creating an engaging and intuitive shopping experience. This project combines packaging design, illustration, and storytelling to promote flavor and conservation in one.
Product Boxes
Multi-flavor POP Display
Product
POP Display for shipping
Taro Flavor
Strawberry Flavor
Classic Flavor
Matcha Flavor
